Lean Launch
$3,000/mo
Minimum viable momentum with slower optimization loops.
Cost-protective, but learning speed is constrained.
B2C qualified: 2-4/mo
B2B2C partners: 1-3/mo
Combined opps: 3-7/mo
Modern X Villas Proposal
Dual-Route Visual Plan
Toggle Forecast + Budget Psychology
Two routes run simultaneously in every proposal: B2C for high-net-worth individuals via PPC + remarketing + CRM sync and B2B2C via real estate agent targeting. The plan options below show how outputs and risk shift between $3k, $5k, and $12k plans.
Deployment timing: leadgen is phased and not fully deployed on day one. We run setup, warming, and controlled scaling in weeks 1-6; full leadgen deployment begins after this ramp.
Route A // B2C
High-net-worth individual buyers via Meta + Google PPC -> Remarketing -> HubSpot Sync -> Nurture -> Appointment.
Route B // B2B2C
Agent targeting -> LinkedGuerilla/outreach -> HubSpot Sync -> Nurture -> Partner appointments.
The strategy is structured as a vertical funnel: awareness at the top, qualification in the middle, sales at the bottom, followed by automated post-sale referral requests that feed the next cycle.
Plan Options
Core Growth
$5,000/mo
Most Strategic
Best balance of certainty, quality, and cost efficiency.
Strongest probability of stable pre-revenue pipeline quality.
B2C qualified: 4-8/mo
B2B2C partners: 4-8/mo
Combined opps: 8-16/mo
Expansion Engine
$12,000/mo
Maximum growth potential with higher coordination demand.
Fastest volume growth with the highest execution pressure.
B2C qualified: 10-24/mo
B2B2C partners: 10-22/mo
Combined opps: 20-46/mo
Live Forecast Board
Plan
Route A / B2C HNW
Raw leads:
Qualified:
Ad spend:
Route B / B2B2C
Targeted contacts:
Replies:
Qualified partners:
Confidence
Learning Speed
Burn Risk
Why $5k is ideal
Loss aversion: $3k protects spend but slows data velocity and optimization confidence.
Balanced throughput: $5k gives enough signal to optimize both routes without premature burn.
Decoy framing: $12k defines the scale ceiling, making $5k the most efficient operating point.
Recommended: $5,000/mo for the strongest probability of stable, high-quality pipeline with enough HNW signal depth while pre-revenue.
Performance Benchmarks
B2C
- • B2C audience = high-net-worth individual buyers only
- • Google real-estate CVR benchmark: ~3.28%
- • Google real-estate CPL benchmark: ~$100
- • Meta lead-gen real-estate CVR benchmark: ~9.5%
- • Meta lead-gen real-estate CPL benchmark: ~$16-$30
B2B2C
- • Cold email reply benchmark: ~5-8%
- • LinkedIn reply benchmark: ~7-11%
- • LinkedIn acceptance benchmark: ~25-35%
- • Meeting rate from targeted contacts: ~1-3%
Leadgen deployment is phased: weeks 1-2 setup + tracking + deliverability, weeks 3-4 warming and signal collection, weeks 4-6 controlled scaling. Full deployment follows after this 4-6 week ramp.
Execution Model
Both routes run in parallel, with one operating dashboard and one source of truth in HubSpot.
We adjust pace by plan tier while preserving quality controls, SLA response timing, and lead routing integrity.
Weekly reviews guide budget shifts, audience refinements, scale decisions, and post-sale referral automation performance.